Those involved in the m-applications, especially those with a marketing background, can intuitively recognise the enormous opportunities that exist, but they don’t necessarily understand the complexities of the industry. For the last decade most of them have been banging their heads against a brick wall – the operators – and they have finally given in. Dozens of these companies who have given up after years of trying. They are all disillusioned about the industry, and rightly so, as most of them had the right ideas, the right concepts and the right business models.
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The Cable and Satellite Broadcasting Association of Asia (CASBAA) has warned that planned wireless broadband technologies pose a significant threat to the Asia Pacific satellite industry’s C-band services, if not the entire industry itself. According to CASBAA officials, if regional administrations allocate C-band spectrum to WiMAX services, the impact of a "spectrum grab" by Broadband Wireless Access (BWA) technologies could be disastrous.
At the same time, CASBAA noted, in addition to WiMAX, various 4G mobile telephony initiatives have been targeting the entire range of C-Band spectrum in meetings of the International Telecommunications Union (ITU).
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The existing advertising agencies will be with us for a long time to come.
However studies show that the biggest growth for the next ten years will come from the digital media, and this will most certainly involve massive changes for the traditional ad agencies. It will also mean that those who build up a good digital business will profit from the new trend; they will have a chance to dominate this market segment, and they will eventually also dominate the total market, as the traditional business becomes a smaller slice of the pie.
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Some of you might recall the campaign I launched in 2001: “Broadbanding local communities”. In all I spoke to over 50 municipalities in an attempt to make them take control over the broadbanding of their local communities. Around the world more than 1,000 local communities now do have at least some form of local broadband. After eight years of experience (more realistically however, more like three to five years of actual implementations), we are now beginning to see some trends in this market.
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A new report shows that the teen market has been the ‘golden child’ for cellular providers in the US. In addition to growing subscribers, teen ARPU (Average Revenue Per User) has been growing higher than that of the overall market. However, pricing pressures and teen cellular saturation are bringing an end to the teen cellular gold rush.
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