According to a new report, consumers are showing signs of fatigue towards celebrity marketing. The cult of celebrity has reached a crossroads – over-exposed celebrities have saturated the market and aging populations mean that the growth audience is shrinking. Marketers must therefore pursue new tactics to avoid the pitfalls associated with celebrity-backed campaigns or celebrity-branded consumer packaged goods. Read more…
British consumers are more disloyal than ever before with the retailers they use, according to a new report. Across retail as a whole, some 10.8 million shoppers are disloyal to the stores they use; and, across every retail sector more consumers are saying that they would prefer to use an alternative store to the one they currently use most. The findings demonstrate the extent of the challenge retailers now face in holding on to shoppers, especially in the face of the credit crunch when every customer counts.
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So you thought the DIY shopping was a man’s job. Think again. A new report, How Britain Shops 2008: DIY, finds that heading to the nearest DIY store, picking bookcases you can dismantle, guttering or rawlplugs are no longer unsuitable jobs for a woman. Forget the old stereotype of shopping for clothes, shoes or jewellery, the report finds that more women are shopping for DIY than ever, heading home with armfuls of new kitchen or bathroom fittings.
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Having grown consistently over the past five years, the EU health & beauty (EU H&B) market now looks set to change.
Strong growth in the EU health & beauty market, particularly in new member states, has encouraged cross-border expansion of pan-European chains. While the likes of Schlecker and AS Watson have found the EU to be a land of opportunity, smaller players have struggled. Moreover, with the increasing presence of grocers, the concentration of power is set to change the EU H&B landscape. Read more…
Premium/luxury operators are driving growth in the £14.7bn UK department store says a new report. The sector returned to growth in 2006 following two years of decline, and has not only sustained this trend for the second consecutive year in 2007, but is likely to outperform in 2008. Though Marks & Spencer’s recovery was a major factor in the return to growth in 2006, it is the high end operators that have been the main drivers in 2007.
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