Governments take to CRM solutions to enhance constituent relations
Driven by the need to improve its management of constituent relationships, a new report predicts that government spending on customer relationship management (CRM) technology solutions in the US, UK, Germany and France will grow from $2.9 billion in 2008 to $4.4 billion in 2013.
In today’s commercially-oriented world, it has become a trend among public sector agencies to treat constituents as customers who expect top levels of service.The operating environment for public sector agencies is characterized by the need to "do more with less". As governments strive to provide more personalized public services, they are looking to CRM solutions, which can help align service delivery with constituent needs and address numerous pain points. Read more…
